Sunwoo Noah Choi is a senior editor at B Media Company (Magazine B) in Korea. B Media Company is known for its diverse readership, which is achieved through its in-depth documentary style. Their publications include <B>, which features in-depth profiles of brands, and <F>, which explores individual food ingredients per one book.

Noah studied sociology and health policy at Korea University and has worked with various media organizations, connecting with people from around the world and hearing their stories. Passionate about proposing meaningful ways to live and fascinated by the power of language, she also spends her free time exploring yoga, running, and the wellness industry, always seeking effective ways to rest and recharge.